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Hi, I'm Ngoc

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I’m fascinated by how technology weaves in and out of human life, helping (or hindering) what people set out to do. Studying Information Systems and Marketing taught me that technological competencies and understandings of human behavior were equally important. Stints in marketing research, journalism, and web design then led me to the field of UX. It was then the M.S. in Human-Computer Interaction program that introduced me to user experience research, and I’ve never looked back.

Opportunities at Georgia Tech, State Farm, and Viasat not only helped me grow my research skills but also expanded my understanding of the field itself. To me, user experience research is much more than being empathetic and understanding user needs and wants. It’s constantly learning about people’s behaviors, motivations, expectations, aspirations, and more. It’s scoping complex problems, analyzing sets of data (both qual and quant), and connecting the dots. Sometimes it’s having difficult conversations with your team on how to balance what your users want with what the business wants. Other times it’s communicating what your role is, what type of work you do, and why it’s important.


Above everything, it’s advocating for your users, your team, and your field.

But it's not all work and no play - you can probably catch me tackling a DIY project, attempting different fitness workouts with my ClassPass credits, or laughing along with my favorite stand-up comedians.

Have questions or comments about my work? Let's connect!

my top 3's at the moment


1. About Damn Time by Lizzo

2. Afraid to Feel by LF System

3. Glimpse of Us by Joji


1. The Paradox of Choice by Barry Schwartz

2. Call Me By Your Name by Andre Aciman

3. Catch 22 by Joseph Heller --- it's taken me over a year to read this but I'm committed at this point


1. Sweet and Juicy by Sheng Wang

2. *literally anything* by Please Don't Destroy

3. New in Town by John Mulaney

fiber arts and DIY creations


1. Crocheting scarves and winter hats

2. Assembling IKEA furniture and Lego sets

3. Putting together my Christmas tree


1. San Diego! I've been keeping track of places I've tried or what to go to - check out my spreadsheet here

2. Coffeeshops in North Park

3. Paved trails for rollerblading --- I have only fallen a *few* times :)

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